...is now worth more than almost anything most people own. Lloyds of London wrote up a policy for Troy Polamalu's recognizable mane, more than doubling the worth of his endorsement under child company Head & Shoulders shampoo.
It's definitely not the first (or last) crazy insurance policy. Everything from toenails to chest hair have been insured. Polamalu is the first NFL player to insure their hair. It's covered for the entire season. That means if he finds his hands in possession of the football, and someone decides to yank him down by those long locks and rips out a good bulk of his scalp-cover, he'll be given a hefty and healthy return on his benefits.
I'm almost intrigued to see what other oddball coverage he has on his hair, and if even trimming potential split-ends could result in personal damages and not cover his policy. Surely this story will be made into far more than it's worth (not as though it's already not worth far too much), and nothing will ever have to come up with it... but it sure is an overly interesting situation.